Dazzling Gold goes on sale

Mittwoch, 19. Januar 2011

As of this week, The Greenery will be selling the Dazzling Gold pear. The Dazzling Gold is a tasty new pear from The Greenery's range of club-shaped fruits.

  Dazzling Gold 2

Dazzling Gold is the brand name of the UTA species of pear. This is a large-fruited pear species. The droplet-shaped pears are an even golden brown. This pear has a delightful aromatic taste that fully unfolds a couple of moments after the first bite, thus surprising the consumer. The name Dazzling Gold refers to these trump qualities: the breath-taking taste and the recognisable golden brown colour of the skin.

As well as being easy to recognise and offering phenomenal taste, this new pear has another distinctive characteristic, namely long shelf life.

Extensive taste research has been carried out by Campden Technology Ltd in the UK. The pear achieved the exceptional score of 9.0. The research focused on the pear's appearance, taste and texture. The pear was rated particularly highly for these factors. Its appearance was described as 'appetising and richly coloured'. For its taste, the pear was categorised as 'perfumed and well-balanced' . And, finally, in terms of its texture, the pear inspired the response 'a perfect ripeness combined with a juicy texture'. This is a firm, compact and juicy eating pear that is equally satisfying in salads and can be used in cooked dishes.

The Dazzling Gold is a club-shaped species. A uniform concept will be applied to its global marketing, for which a logo has been developed that reflects the pear's qualities. For example, the pear's various taste tones are expressed in the multiple colours used in the logo.

At present approx. 300 metric tons are available. 

 

Verkauf und Informationen

 
Ton van Wiggen

Ton van Wiggen

Salesmanager Hardfruit

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